The Star Online
Tuesday, 17 Mar 2020
8:33 AM MYT
SEGi University and Colleges has launched a mega brand campaign that will see the premier tertiary institution moving towards Industrial Revolution 4.0.
To capture the market as a university of choice, SEGi’s brand will include a new “Towards IR4.0” logo as an extension to its mother brand and a phase by phase enhancement of its curricula and campus facilities.
To add excitement and vigour to this brand extension, SEGi has also introduced two brand icons that represent the institution’s journey toward excellence and its strategic direction towards becoming a primary hub for industry-relevant talent and industry-driven research and development.
The brand icons known as SEGi’s dynamic duo SEGiRO and RUDY carry distinctive features but both represent SEGi’s strategies Towards IR4.0.
SEGiRO is derived from the term SEGi’s Hero signifying the institution’s strategic directions while RUDY is an acronym of Are You Ready, which represents SEGi’s effort in grooming graduates to be future-proof.
The IR4.0 has a big impact on the local economy and community. The Government launched the National Policy on IR4.0 (Industry4WRD) in October 2018 to position Malaysia as a total solutions provider for the manufacturing sector in the Asia Pacific by 2025.
This means the IR4.0 industries would require human capital with relevant and adequate digital and data literacy and SEGi is heavily invested in transforming its education system to meet the demands of these industries.
To complement the brand extension, SEGi has initiated several strategies to build a dynamic education pathway that will future-proof graduates.
These strategies include strengthening of industry linkages, inclusion of IR4.0 elements in its curricula and skills development programmes, and the introduction of new and innovative study programmes that are in line with the global trends.
Facilities at SEGi will also be upgraded in phases to expose students to IR4.0 features like smart manufacturing, simulation, smart classrooms, artificial intelligence and others.
Apart from producing holistic and well-balanced graduates with the right skills and competencies that are aligned to the needs of a tech-based economy, these strategies are also expected to contribute towards making Malaysia a favourable destination for high-impact R&D and high-value investments.
With a population of 20,000 local and international students, SEGi stands as one of the most established private higher education institutions in Malaysia.
SEGi emerged in the top 54% of the 2020 QS World University Rankings: Asia and obtained the highest five-star rating in the categories of Teaching, Facilities, Social Responsibility, and Inclusiveness. It also received four stars in the category of Employability, sealing in the overall quality of its education.
Learn all about SEGi’s move Towards IR4.0 and find a relevant study programme for a brighter future. Visit www.segi.edu.my