EC Milo Friday, 22 March 2019
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It has been a while since we shared infographic about online shopping in Malaysia, the last time we published was almost 3 years back, which you can check here and there.
Online discount platform Picodi has recently released an insightful online shopping infographic on consumer behaviour in Malaysia.
Do take note that this data is based on Picodi’s internal data back in 2018.
From the 2018’s data, it is proven that online shopping spiked in November due to Singles’ Day a.k.a. 11.11, while online shopping activities in Malaysia were at the lowest in November despite the push by #MYCYBERSALE.
Another interesting perspective is that AOV (Average Order Volume) in Malaysia was USD72 (~RM291) in 2018, which is slightly lower than the world’s average of USD79.
Read on to find out 15 facts & figures about online shopping in Malaysia.
1. Malaysian still prefer to shop online using desktop computers (68%), with only 1 out of 3 purchases was made via smartphones (31%).
2. Surprisingly, the AOV (Average Order Volume) was the highest via tablets at RM339, followed by RM314 via smartphones, and RM284 via computers.
3. Are Apple users richer? This might be true as AOV via iOS was RM361, while it is RM50 lesser on Android at RM311
4. As expected, women shop online more than men, there were 58% online transactions made by women as compared to men at 42%.
5. More than half (51%) of online shoppers are people between the ages of 25 and 34, with another quarter (24%) are people from 18 to 24 years old.
6. AOV was the highest in June (RM440), followed by May (RM366) and March (RM337). While May and June are likely to be triggered by Hari Raya shopping, it is quite interesting to find out that AOV is on the high side in March.
7. Surprisingly, December scored the lowest AOV at RM205 despite the Christmas and year-end shopping window. We can only assume that this might be caused by “post-11.11 syndrome”, where consumers focus their big item purchases in November instead.
8. The assumption we made earlier could be right as November scored the highest number of online shopping activities due to the 11.11 fever, with 11.4% of all transactions in 2018 were made in this month.
9. Even with the lowest AOV, December was the second busiest month with a 10.2% spread.
10. Despite #MYCYBERSALE’s push, the lowest number of transactions was recorded in September (6.5%), even lower than February with Chinese New Year holidays.
11. Monday was the most active day for Malaysians to shop online via desktop computers. Could this be a shopping therapy for those who work in the offices to cure Monday blues?
12. On another hand, shopping via mobile is quite consistent throughout the week, with the activities getting higher towards the end of the week.
13. By looking at the hourly trend above, shopping on computers peaks from 8pm to 10pm.
14. Shopping on mobile peaks at 10am, 4pm and 8pm. As expected, transactions were at the lowest during the lunch hours from 12noon to 2pm on all devices
15. The most popular categories for Malaysians to buy online are food on delivery, travel, clothing, cosmetics and sports.