EC Milo Wednesday, 13 November 2019
Top-performing brands recorded an average of 5,659 times increase in visits and 740 times growth in orders; Biggest gainers include Tefal, Skechers, and Acer who recorded a 3,408-time, 2,870-time, and 1,743-time uplift in orders respectively.
Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, wraps up its largest 11.11 Big Sale. Shopee continued to drive the 11.11 shopping phenomenon in the region as it set new records on 11 November. Highlights include:
- 70 million items sold on 11 November
- 3 times more orders were recorded in the 1st hour compared to 2018
Shopee also delivered on its promise to offer an engaging shopping experience at 11.11 Big Sale. Users returned daily to play and win prizes via Shopee’s collection of in-app games, including its first augmented reality (AR) game Shopee Catch. The games were played over 150 million times in three weeks. In addition, Shopee brought non-stop entertainment to users with 65 million views on Shopee Live.
The Shopee 11.11 Big Sale in Malaysia treated users to three weeks of unstoppable promotions and entertainment, headlined by nationwide free shipping with a minimum spend of RM11. Brands and sellers on Shopee saw a huge boost to their sales on 11 November. Top-performing brands recorded an average of 5,659 times increase in visits and 740 times growth in orders, while shopping activity peaked over lunch at 12.10PM, as the sale fell on a working weekday. Biggest gainers include Tefal, Skechers, and Acer who recorded a 3,408-time, 2,870-time, and 1,743-time uplift in orders respectively.
Newcomer on Shopee, KFC recorded finger lickin’ good sales with the highest number of orders from the F&B category. The amount of KFC meals that were purchased on Shopee could feed the entire Putrajaya population. Malaysia’s much-loved fast food restaurant brand was also searched for almost half a million times on Shopee on 11 November itself.
Earlier this year, Shopee saw a growing trend where users were becoming confident in purchasing big ticket items on the platform. Users’ confidence is growing and more apparent this 11.11 because not only are they buying low and mid-range smartphones, but were seen to be getting latest flagship mobile phones such as the iPhone 11 Pro Max, Huawei P30, Asus ROG Phone II, Samsung Galaxy S10+, OPPO Reno 2, and Honor 20 Pro which are typically priced at RM3,000.
Shopee continued to see more male users and older users shopping on 11 November. Male users were shopping most often for mobile gadgets and tech accessories, with keywords such as power bank, speaker, earphones and iPhone being searched for over 2.9 million times in total. In addition, users aged over 50 took the opportunity to grab health-related items like the Nestle Omega Plus Milk Powder and blood pressure monitor while also getting household necessities like detergent, dishwashing liquid and mops.
Ian Ho, Regional Managing Director, Shopee said, “We have been charting a strong momentum this year-end sales season. Despite 11.11 being a global shopping festival, Shopee has been able to get this region on board and interested by successfully localising the campaign to suit our users wants and needs. In Malaysia, our efforts were backed by sellers, brands, and partners who joined us to deliver an engaging and social shopping experience. This is not merely Shopee’s success but a success shared by the wider Malaysian retail industry.”
Shopee gives back to society through its 11.11 Big Sale in Malaysia
This year, the e-commerce platform launched its inaugural charity campaign, #ShopeeMAKNA 11.11 Charity Challenge, together with the National Cancer Council Malaysia (MAKNA). The initiative aims to raise funds for the treatment of underprivileged cancer patients. In this first ever attempt to run a charity drive, and at this scale, Shopee is pleased to announce that it united Malaysians and its partners like Sunway Medical Centre for this cause, and together raised RM114,170 in just three weeks.
To further drive awareness, #ShopeeMAKNA 11.11 Charity Challenge culminated with a live show, aired on Shopee Live. During the show, personalities including Elyana, Farahanim Razak, Rita Dato’ Sosilawati, Lia Natalia, As’ad Motawh, Yasmin Hani, Liyana Jasmay, Sarah Hildebrand, Adira Suhaimi, Fahrin Ahmad and Sophia Liana as well as national gymnasts Koi Sie Yan, Jeremiah Loo and Amy Kwan showed their support by taking part in six crazy challenges, voted by Malaysians, to raise funds. They also sang, performed and took part in lip sync battles.
Shopee recorded half a million views in two hours as Malaysians tuned in to support and cheer for their favourite stars. Donations kept pouring in even till past midnight. Further hyping the show, rock icon Amy Search made a surprise appearance and charmed the crowd with one of his famous numbers, Kerja Gila. It was truly a special treat as the audience got to sing with him, and also take pictures with other celebrities on stage after the show. Click here to catch a rerun of the show.
Ho added, “We would like to extend our heartfelt thanks to all Malaysians who have donated and supported us on this cause. It is humbling to witness Malaysians coming together for their fellow neighbours regardless of race, creed or religion. We are heartened by the continued support from all our users and partners. As we look forward to wrapping up the year, we call on Malaysians to stay tuned and join in our upcoming birthday celebration – the Shopee 12.12 Birthday Sale.”