The Star Online
Saturday, 05 Dec 2020
8:04 AM MYT
THE Malaysia Digital Economy Corporation (MDEC) will kick off a three-day virtual e-commerce conference – Go-eCommerce Expo – from Dec 8-10.
MDEC aims to encourage and equip 3,000 local businesses to consider and embrace live streaming e-commerce as a new channel to improve their sales capabilities.
The initiative aims to help local businesses, especially micro, small and medium-sized enterprises (MSMEs) address and overcome the ongoing economic uncertainties that the global Covid-19 pandemic caused, according to MDEC.
MDEC e-commerce division director, Song Hock Koon, said the rise in popularity of live stream e-commerce points to the growing acceptance of using this concept.
In fact, this platform can be used to quickly boost local small and medium enterprises (SMEs) that have yet to make the digital transformation or just started their digital journey on an e-commerce platform, he stressed.
“SMEs are the backbone of our economy, contributing nearly 40% to the national gross domestic product (GDP) and employing almost half of the country’s workforce.
“We cannot afford to overlook their welfare in the digital economy, ” said Song.
He added that this can be a scary proposition for some SMEs and that is why the need to ease them along with initiatives such as Go-eCommerce Expo.
“That can help them stand out and reach a wider market through effective means such as live streaming e-commerce, ” added Song.
The expo rides on the back of the highly successful e-Dagang Expo that MDEC organised in May.
Attracting over 67,000 participants, the inaugural e-commerce virtual fair was the first and largest of its kind in the country and offered participants invaluable advice and information from leading e-commerce players, according to MDEC.
Song added that MDEC would be taking cues from the success of the previous event.
“Many mom-and-pop shops were only then made aware of the benefits and process of digitising their businesses, ” he said.
He added that this is an ongoing endeavour and more SMEs can benefit from digital transformation.
“This second rendition represents the ongoing effort to reach out to them and enable them to go digital.
“For Malaysia to fully realise its potential as a regional digital powerhouse, we must continue to develop and introduce initiatives that can help build sustainable digital businesses and sustain as well as expand the digital economy, ” he added.
No single business should be left behind and the Go-eCommerce Expo is the next step towards making digitalisation a reality for everyone, he stressed.
The event would feature webinars and workshops with top e-commerce experts and industry stalwarts, such as EasyParcel, GOLOG, iLike, Janio Asia, MODEN KOL, MPAY, PayNet, SHOPLINE, Split, TresGo and Visa.
It would also be working closely with nine strategic partners such as ACCCIM, eKUD, MAICCI, MATRADE, MRA, MRCA, PERDASAMA, SME Corp and TM ONE.
A live streaming e-commerce format usually involves the content streamer – often the business owner or celebrity ambassador – who promotes the products through the real-time broadcast that is hosted on the e-commerce platform and takes queries on the item from the audience tuning in.
It has proven highly effective in combining the elements of offline and online shopping experiences, making it a more effective strategy to optimise e-commerce conversion, according to MDEC.
For more information and to register for the event, go to https://mdec.my/go-ecommerceexpo.