Lazada sets record 11.11 sales

Lazada sets record 11.11 sales

New Straits Times
By Azanis Shahila Aman
November 13, 2020 @ 6:40pm

KUALA LUMPUR: Lazada Malaysia has seen another record-breaking performance on its platform during 11.11 Biggest One-Day Sale.

Lazada Malaysia chief executive officer Leo Chow said Lazada’s record-breaking performance during the sale was a reflection of the continuing strong trust in its platform by Malaysian shoppers, brands and merchants.

“Our confidence has been further strengthened and we are more dedicated than ever in our commitment to contribute to the increasingly vibrant local digital economy,” said Chow.

According to the e-commerce platform, its LazMall enjoyed unprecedented popularity among Malaysian consumers during the 11.11 sale.

Lancôme, Xiaomi Global and OnePlus Flagship Store all recorded one-day sales of over RM1 million to join the Lazada’s Millionaires Brand Club.

Meanwhile, Lazada said mobiles and tablets were the number one selling category, with Samsung, Xiaomi, Huawei, Oppo and Apple showcasing stellar sales performances as the Top 5 brands in the category.

The strong performance from local small and medium enterprises sellers on Lazada is another remarkable highlight.

“New SMEs who joined via Lazada’s stimulus initiatives since March represented more than 40 per cent of active sellers, who collectively sold over 680,000 items.

“These initiatives helped the local SME community digitalise their business and bounce back from the impact of the Covid-19 pandemic,” it said

Chow said Lazada logistics arm had made 100 per cent successful same-day deliveries direct from Lazada’s warehouse to shopper’s homes, delivering a premium quality shopping experience with 50,000 LazMall orders delivered within 24 hours the following day.

“This was made possible by its data-driven and efficient logistics infrastructure, backed by Alibaba’s cutting-edge technology, which has enabled 50 per cent more efficiency in average delivery time in the Klang Valley area, and to ensure timely deliveries across Malaysia,” he added.