RHB launches #JomSapot campaign to promote SMEs to consumers

RHB launches #JomSapot campaign to promote SMEs to consumers

Surin Murugiah / The Edge Markets
September 14, 2020 12:50 pm +08

KUALA LUMPUR (Sept 14): RHB Banking Group has launched its #JomSapot campaign as a platform for small and medium enterprises (SMEs) to promote their products to consumers.

In a statement today, RHB said the three months long campaign from Sept 1 to Nov 30, 2020 is held in conjunction with Malaysia Day celebrations and aimed at accelerating business activity growth, supporting local businesses to stay afloat while giving consumers greater value for money.

RHB said the #JomSapot campaign website redirects online traffic into actual purchases through a pledge system which is integrated with social media, enabling customers to publicly share their support for local businesses.

RHB group managing director Datuk Khairussaleh Ramli said the initiative brings SMEs onto a special digital platform, where the bank is able to market products directly to consumers and encourage positive buying behaviour.

“As we make our pledges, share our pledges on social media and make our purchases at the outlets, we are demonstrating a strong sense of unity and solidarity, while ensuring the continued success of our local businesses,” he said.

Meanwhile, RHB group chief marketing officer Abdul Sani Abdul Murad said the initiative goes beyond providing a marketing platform to local businesses.

“It includes promotions and marketing support capabilities which RHB will invest to help create awareness for these businesses and to encourage Malaysians to shop with them.

“RHB customers who made these purchases with their RHB credit card, debit card or DuitNow QR through RHB’s mobile banking app would stand to enjoy cashback up to RM650, thus giving our customers further added value on their purchases,” he said.

At 12.12pm, RHB was flat at RM4.63, for a market capitalisation of RM18.57 billion.