By Shawn Lim
The Drum Asia
17 July 2020 10:00am
Singapore-based e-commerce platform Shopee has partnered with Google to launch Google Ads with Shopee, a marketing solution that aims to help brands drive online sales.
Both companies hope this initiative will accelerate digitisation and enable e-commerce growth for brands across the region. Through this integration, brands on Shopee will get access to specialised marketing tools to boost their online presence, create deeper engagements with customers, and flexibly manage and measure their marketing campaigns.
Ad campaign creation on Shopee Brands Suite
- Brands can now create Google shopping ads directly on the Shopee Brands Suite. This will allow brands to promote their Official Stores and products across all channels.
Samuele Saini, the sector lead for apps, e-commerce, entertainment at Google, said: “The e-commerce industry in South East Asia has experienced massive growth in recent years and is forecasted to exceed $150bn by 2025 . This has been further accelerated by the pandemic, with more consumers shopping online, as well as both big brands and smaller sellers quickly pivoting to further building their e-commerce presence.”
“We are excited to launch Google Ads with Shopee, which will make it faster and easier for brands to connect with their customers online, and provide them with flexible tools to measure and optimise their campaigns.”
Increased flexibility and control
- Brands can also directly create and manage online ads for their Official Stores and products on Shopee on the Google Ads platform. This allows brands to tailor ad campaigns to meet different business needs.
- Brands can monitor the performance of all their Google ads via the Shopee Brands Suite. The one-stop access to data, brands can seamlessly measure success and optimise the effectiveness of their marketing efforts on Shopee.
“Brands in our region are expanding their online presence as e-commerce becomes a vital part of the retail ecosystem. Shopee is committed to provide the best environment for every brand to succeed online,” said Peggy Zhu, head of brand and growth marketing at Shopee.
“Google Ads with Shopee extends our efforts by deepening our integration with Google and making it easier for brand partners to promote their Official Stores and products online. We are heartened to have a like-minded partner like Google and we look forward to deeper collaboration in the future.”